Consumer research on trusted furniture brands: Finland trusts Asko and Sotka


Asko is the most trusted furniture brand in Finland. The second most trusted brand for Finnish consumers is Sotka. This was established in the Trusted Brands survey conducted by the British research institute Wyman Dillon for Readers’ Digest.

Asko was the most trusted and Sotka the second most trusted furniture brand also in last year’s survey.

23.8% of the respondents named Asko as the most trusted brand, and the corresponding figure for Sotka amounted to 18.6% of the respondents.

How the survey was conducted

The survey is a part of the annual Trusted Brands study, which Readers’ Digest commissioned from the British research institute Wyman Dillon at the end of last year. The survey was conducted online, with 2,124 people responding to open questions. The participants were selected from the customer database of Readers’ Digest. The sample was adjusted to correspond to the age and gender distribution of the Finnish adult population.

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