Company

A pioneer in skill and style

Indoor Group Oy is a leading provider of home furniture and interior decoration products in Finland and Estonia.

The company comprises the retail chains Asko and Sotka, the furniture factory Insofa Oy, and Indoor Group AS, which is responsible for the Estonia operations. Indoor Group employs over 700 people. Indoor Group’s revenue in 2022 was 192 million euros.


192
million euros
The turnover in 2022 was
192 million euros.

88
stores
Asko and Sotka stores
88 in total.

700
employees
Indoor employs
over 700 people.

Asko means joy in decorating

Asko has been operating in Finland since 1918. Asko is the best known and most trusted brand in Finnish home furnishing. Asko has a competitive product range for the quality-conscious home decorator as well as the most active and reliable service in the industry. Asko has 34 stores and an online store in Finland as well as three stores and an online store in Estonia.

Asko.fi

Sotka – the best value for money

Sotka´s history in Finland dates back to 1959. In addition to its affordable and comprehensive product range, Sotka is also known to its customers as a place where buying furniture is easy. Sotka has 48 stores and an online store in Finland as well as three stores and an online store in Estonia.

Sotka.fi

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