Face mask manufacturing has begun


Indoor Group’s upholstery and mattress factory, Insofa LTD, has started to manufacture face masks. The product in question is a light disposable face mask for everyday use. The factory has the necessary know-how and equipment for manufacturing the face masks, with enough capacity to make up to 40,000 items every month, if necessary. Thanks to the factory’s established supply channels, it has been possible to source European materials despite the difficult circumstances.

The first production batch was donated to the Päijät-Häme Joint Authority for Health and Wellbeing (Päijät-Hämeen hyvinvointikuntayhtymä). The donation was received by the Assortment Manager, Ms Jonna Putkonen and Mr Jyri Riuttala. Jonna Putkonen said that the donation is welcome and that the masks will be used for home care services.

Consumer research on trusted furniture brands: Finland trusts Asko and Sotka


Asko is the most trusted furniture brand in Finland. The second most trusted brand for Finnish consumers is Sotka. This was established in the Trusted Brands survey conducted by the British research institute Wyman Dillon for Readers’ Digest.

Asko was the most trusted and Sotka the second most trusted furniture brand also in last year’s survey.

23.8% of the respondents named Asko as the most trusted brand, and the corresponding figure for Sotka amounted to 18.6% of the respondents.

How the survey was conducted

The survey is a part of the annual Trusted Brands study, which Readers’ Digest commissioned from the British research institute Wyman Dillon at the end of last year. The survey was conducted online, with 2,124 people responding to open questions. The participants were selected from the customer database of Readers’ Digest. The sample was adjusted to correspond to the age and gender distribution of the Finnish adult population.

Asko and Sotka open new stores in Porvoo


Asko and Sotka chains, which belong to Indoor Group Ltd, will open new stores at Kuninkaanportti shopping park in the Harabacka region of Porvoo in the autumn of 2020. In the renovated premises in Kuninkaantie 1 both chains will use areas of almost 1500 m².

As stated by store functions director, Martti Toivanen of Indoor Group Ltd, according to the surveys, there is a high level of demand for Asko and Sotka products in Porvoo region. Asko and Sotka product ranges are versatile and their personnel competent. In both chains, the product presentation will be based on the company’s latest concepts.

Harabacka region is a very dynamic commercial area and its location at the junction of Porvoo Motorway and an access road provides adequate access. There are many retailers in the region, inter alia, in the fields of hardware, home furnishing and decor, and car dealership.

Veronica Lindholm has been appointed the Chief Executive Officer of Indoor Group


The Indoor Group board of directors has appointed M. Ec. Veronica Lindholm as the new Chief Executive Officer. Ms Lindholm will take up her duties on 11 March 2020.

Ms Lindholm has a wide range of experiences and knowledge of marketing and management in firms in the consumer products and service sector. She has pursued her last activity as the Finnkino group CEO (and at management level, e.g. at  Mondelez Oy and at the Walt Disney Company Nordic before it).

Veronica Lindholm's LinkedIn ›

Asko and Sotka expanded their online business to Latvia


Indoor Group has opened local online stores for the ASKO and SOTKA chains.

Online stores are part of Indoor Group’s strategy to expand into the Baltic market and research shows that there is demand in Latvia for Asko’s interior decoration and Sotka’s quick and easy product range. Asko and Sotka have previously been included in the store network in Latvia and our brands are familiar to consumers. There are thousands of products in the collections of our online stores and we also offer transportation of large furniture throughout Latvia and the possibility of pick-up in Riga. Operations in Latvia are operated through the company located in Estonia.

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