Asko and Sotka chains, which belong to Indoor Group Ltd, will open new stores at Kuninkaanportti shopping park in the Harabacka region of Porvoo in the autumn of 2020. In the renovated premises in Kuninkaantie 1 both chains will use areas of almost 1500 m².
As stated by store functions director, Martti Toivanen of Indoor Group Ltd, according to the surveys, there is a high level of demand for Asko and Sotka products in Porvoo region. Asko and Sotka product ranges are versatile and their personnel competent. In both chains, the product presentation will be based on the company’s latest concepts.
Harabacka region is a very dynamic commercial area and its location at the junction of Porvoo Motorway and an access road provides adequate access. There are many retailers in the region, inter alia, in the fields of hardware, home furnishing and decor, and car dealership.
The Indoor Group board of directors has appointed M. Ec. Veronica Lindholm as the new Chief Executive Officer. Ms Lindholm will take up her duties on 11 March 2020.
Ms Lindholm has a wide range of experiences and knowledge of marketing and management in firms in the consumer products and service sector. She has pursued her last activity as the Finnkino group CEO (and at management level, e.g. at Mondelez Oy and at the Walt Disney Company Nordic before it).
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Indoor Group has opened local online stores for the ASKO and SOTKA chains.
Online stores are part of Indoor Group’s strategy to expand into the Baltic market and research shows that there is demand in Latvia for Asko’s interior decoration and Sotka’s quick and easy product range. Asko and Sotka have previously been included in the store network in Latvia and our brands are familiar to consumers. There are thousands of products in the collections of our online stores and we also offer transportation of large furniture throughout Latvia and the possibility of pick-up in Riga. Operations in Latvia are operated through the company located in Estonia.
For the fourteenth consecutive year, consumers have chosen Asko as Finland’s most trusted furniture store in the most trusted brand survey commissioned by Valitut Palat (Reader’s Digest).
Asko, who has been decorating Finnish homes for over a century, has shown in a survey commissioned by Valitut Palat that its position as a trusted brand that meets consumers’ needs continues to be strong. The survey of Valitut Palat is one of the largest consumer surveys in Europe.
The Indoor staff have had reasons to celebrate in recent years. This year, the Sotka chain celebrated its 60th anniversary. Last year, the Asko chain celebrated its 100th anniversary.
The stories of Asko and Sotka are part of Finnish furniture history. Over the years, our chains have been decorating millions of homes and are a significant part of the Finnish furniture and interior decoration retail business.
You can read Sotka’s history and story here.
Press release, 12 November 2019 at 10 a.m.
The Board of Directors of Indoor Group has appointed Juha Saarinen, Chairman of the Board, as interim CEO of the company as of 1 December 2019. Pasi Kohmo will continue as the CEO of the company until 30 November 2019. The Board of Directors has initiated an application process to select a new CEO.
The Board would like to thank Pasi Kohmo for his contribution to the company. During his term as CEO, Indoor Group has continued to develop its resources and internal processes, which are expected to improve long-term operational efficiency.
SIEVI CAPITAL OYJ
The headquarters of Indoor Group Oy has moved to Vantaa, to the address Kuninkaalantie 19 (second floor). Our new spacious and bright premises include management, marketing, and product management of the chain, as well as common support functions.
It is easy to reach us from Ring Road III from the Kuninkaala/Jokiniemi junction. The nearest train stations are in Tikkurila and Puistola. From the Tikkurila Travel Centre, you can take the bus line 711 to Kuninkaalantie. There is also a taxi station in the immediate vicinity of the Tikkurila Travel Centre.
Our postal address is Indoor Group Oy, PO Box 104, 01301 Vantaa, Finland.