Asko and Sotka open new stores in Porvoo


Asko and Sotka chains, which belong to Indoor Group Ltd, will open new stores at Kuninkaanportti shopping park in the Harabacka region of Porvoo in the autumn of 2020. In the renovated premises in Kuninkaantie 1 both chains will use areas of almost 1500 m².

As stated by store functions director, Martti Toivanen of Indoor Group Ltd, according to the surveys, there is a high level of demand for Asko and Sotka products in Porvoo region. Asko and Sotka product ranges are versatile and their personnel competent. In both chains, the product presentation will be based on the company’s latest concepts.

Harabacka region is a very dynamic commercial area and its location at the junction of Porvoo Motorway and an access road provides adequate access. There are many retailers in the region, inter alia, in the fields of hardware, home furnishing and decor, and car dealership.

Veronica Lindholm has been appointed the Chief Executive Officer of Indoor Group


The Indoor Group board of directors has appointed M. Ec. Veronica Lindholm as the new Chief Executive Officer. Ms Lindholm will take up her duties on 11 March 2020.

Ms Lindholm has a wide range of experiences and knowledge of marketing and management in firms in the consumer products and service sector. She has pursued her last activity as the Finnkino group CEO (and at management level, e.g. at  Mondelez Oy and at the Walt Disney Company Nordic before it).

Veronica Lindholm's LinkedIn ›

The website of Indoor Group has been updated


Welcome to the updated website of Indoor Group!

We have updated the look and content of our site. On our sites, you will find, among other things, current newsletters, contact information, and a section on open positions. Already familiar with the latest career story? You will find it here ›

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Asko and Sotka expanded their online business to Latvia


Indoor Group has opened local online stores for the ASKO and SOTKA chains.

Online stores are part of Indoor Group’s strategy to expand into the Baltic market and research shows that there is demand in Latvia for Asko’s interior decoration and Sotka’s quick and easy product range. Asko and Sotka have previously been included in the store network in Latvia and our brands are familiar to consumers. There are thousands of products in the collections of our online stores and we also offer transportation of large furniture throughout Latvia and the possibility of pick-up in Riga. Operations in Latvia are operated through the company located in Estonia.

Feel free to check it out:

Asko has been voted the most trusted furniture store for the fourteenth time in a row


For the fourteenth consecutive year, consumers have chosen Asko as Finland’s most trusted furniture store in the most trusted brand survey commissioned by Valitut Palat (Reader’s Digest).

Asko, who has been decorating Finnish homes for over a century, has shown in a survey commissioned by Valitut Palat that its position as a trusted brand that meets consumers’ needs continues to be strong. The survey of Valitut Palat is one of the largest consumer surveys in Europe.

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